One of the assignments I have for a client is writing Twitter messages. This doesn’t mean sitting down at a computer for a few hours and whipping out a conversation with people, as you might suspect. Instead, it means preparing short announcements to fit into the rest of their mix of online vehicles. They have a regular Web presence, plus a blog, a Facebook page, a YouTube Channel, and a Twitter account. This alerts their audience that the other vehicles have articles to read, or photos to see, or videos to view.
You might think this is misusing or perhaps abusing Twitter a bit. I don’t think so. This page was never meant to interact as such, although that’s what Twitter does best. This audience doesn’t expect responses from the Twitter account, it really appreciates a heads up to look at the other vehicles, where the content has more room to communicate.
I am a big fan of Twitter. I have three accounts, and I spend some time on them. The nice thing about Twitter is, you can use it as you need to, and no one — no one — is using it the “right way,” everyone is using it the way that makes sense to them.